Department: Marketing
Location: Gurugram, Haryana
Job Overview: We are seeking a talented Content Writer & Social Media Specialist with experience in the crypto and blockchain space to join our innovative marketing team. The ideal candidate will be responsible for creating compelling content, managing social media platforms, and contributing to the overall marketing strategy. This role requires a deep understanding of the crypto industry, excellent communication skills, and a creative approach to building a brand presence across multiple digital channels.
Key Responsibilities:
Content Writing:
Create high-quality, engaging, and informative content related to crypto, blockchain, and DeFi (Decentralized Finance).
Write blogs, articles, press releases, whitepapers, and social media posts that align with the company’s voice and brand.
Ensure content is SEO-friendly, optimized for relevant keywords, and tailored to the crypto audience.
Research industry trends, developments, and competitors to keep content fresh and relevant.
Social Media Engagement:
Manage and grow the company’s presence across key social media platforms, including Twitter, LinkedIn, Telegram, Instagram, and more.
Craft and schedule engaging social media posts, driving interaction and fostering community engagement.
Respond to comments, inquiries, and messages on social media professionally and on time.
Monitor social media trends within the crypto industry and suggest creative ways to boost the company’s presence.
Strategy Making:
Collaborate with the marketing team to develop and execute content and social media strategies to increase brand awareness and audience engagement.
Analyze social media metrics and content performance to refine strategies and maximize ROI.
Identify opportunities for partnerships, influencer collaborations, and community-building initiatives within the crypto space.
Stay up-to-date with industry news, regulatory changes, and market trends to keep the content and social media approach current and impactful.
Qualifications:
Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
2+ years of experience in content writing and social media management, preferably in the crypto or blockchain industry.
Strong understanding of the crypto market, blockchain technology, and DeFi.
Excellent written and verbal communication skills.
Proven ability to create engaging content for both technical and non-technical audiences.
Proficiency with social media platforms, content management systems, and basic SEO principles.
Preferred:
Experience with social media analytics tools and platforms.
Knowledge of cryptocurrency communities and forums like Reddit, BitcoinTalk, and Discord.
Familiarity with paid social media advertising and influencer marketing within the crypto space.